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Marketing Analytics for Retail

Techniques Used

Pricing Analytics

  • Change in demand with respect to change in price

Churn Modeling/Attrition Model

  • Predict the chances of customers leaving

Market Mix Model

  • Target the right audience at the right time with right frequency through right channel at the right price

Campaign Management

Analyse the outcome of a marketing campaign

  • Online/Offline
  • Product
  • Segments

Customer Lifetime Value Model

  • Knowing the lifetime value (in terms of money) of customers
  • Length of engagement with the customer
  • Probability of attrition
  • Revenue

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